DSA Online | New Media Updates

This is a cool map.
You know – except for the part where we spend $6.50 per mbps.

Quality Site Vs. Page count.

If you have spend any amount of time surfing sites like Digg or Reddit you will know that lists, particularly Top 10s, are very popular for attracting visitors to a website. A writer at Cracked.com even referred to it as the golden formula in a list of writing techniques for Cracked writers.

I love lists too, but some websites have taken a sinister turn with this technique in order to increase their page count for site visitors. While many sites will list the 10 items on a single page or two, other nefarious sites break up each item on the list into its own page, turning a single article into ten pages. But what’s wrong with that? (Aside from the annoyance of waiting for 10 pages to load just to read through a single article).

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You may remember my telling you about the Innovid technology that Sympatico was sharing at the IABC Roadshow. As I was chatting with my husband this evening, he shared another example of interactive video (using a similar technology). While this link doesn’t feature bikini babes and bud, the ability to shoot down zombies in a game trailer is still pretty freaking cool. Check out the Resident Evil: The Darkside Chronicles trailer and get your end of week frustrations sorted out by accumulating headshots as the video progresses.

In case you missed it, check out this Wario YouTube video while you’re at it. This video came out months ago, but is a great example of how the idea progressed to include user interaction.

In an effort to promote team spirit and the opportunity to get to know each other when we’re not working in a volunteer capacity, the NABS west ambassadors got together last night to bowl a few frames at the Commodore lanes. I especially appreciated it since my hearing disability makes it difficult for me to be overly social in loud situations. Also, most people will repeat something 2 times before getting upset. Add alcohol to the mix and most people won’t repeat themselves more than twice. It was good to see everyone out and I’m glad that bowling was picked. I find it’s a great equalizer as no one looks particularly sexy in those shoes and there is only so much style you can use when you’re throwing a heavy ball down a polished wooden lane.

I am inspired to try and come up with a good idea for fundraising this holiday season. If last year is any indication, it’s likely that companies will still be a little shy about corporate giving or benevolent contributions. I am pretty versed at food and clothing drives and I personally give to the David Suzuki Foundation every year for my holiday gifts, but I would like to try and help NABS this holiday as I know that many people lost their jobs this year. I am really trying to come up with something innovative and exciting to get the industry involved, so if you have any ideas on how to fundraise for the National Advertising Benevolent Society I would welcome your comments.