DSA Online | New Media Updates

Perhaps you’ve heard of the recent campaign by Burger King called “Sacrifice your friends for a whopper”? The campaign was a downloadable app for Facebook that would allow you to “remove” friends from your account to accumulate points to receive a whopper. As usual, BK’s strange and juvenile tactics spread like wildfire and soon people were being published on home pages across north America that they had been sacrificed by a friend.

All in good fun? Facebook didn’t think so.

A week following it’s creation, Facebook approached the app creators to ask for a change in how the application published the friend removals as it violated privacy agreements. Naturally, I know I would be a bit miffed if someone decided that whopper > kathryn, so it comes as no surprize that Facebook decided to make this request. However, I want to know how many people needed to complain to make this change come about. With ridiculous petitions and complaints about the interface changes that happened to FB last year, I would think they would have a tin ear by now.

For more on this story, check out the following links:

http://www.insidefacebook.com/2009/01/14/whopper-sacrifice-shut-down-by-facebook/

http://blog.clickz.com/archives/topics/advertising.html

If you’re not reading the clickz blog, you might want to start. It’s one of my favourites.

It’s on Alexander. It’s ON!

There comes a time in everyone’s life when they find themselves saying things that don’t 100% fit coming out of their mouths. As troublesome as hearing your parents use slang pulled directly from your mouth, using words that are casually tossed around between your kids is not necessarily the best bank from which to pull.

To save you from having the kind of “awkward cocktail moment” best suited for the movies, here’s a handy list of words, why they are being used and when you should refrain from dropping these into your conversation.

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