Archive for February, 2009

Twitter – secret club for cool kids?

Kathryn’s article on Twitter highlights why it could be a great tool for your business to be using. But if you’re like me, you still have no idea HOW to use it.

I’ve signed-up for it and I can write my little posts, but is anybody reading it? Am I really utilizing Twitter?  I did a quick search and found an article offer 10 twitter tips.  http://www.pcmag.com/article2/0,2817,2341109,00.asp
Like most ’10′ lists, there’s a fair bit of filler, but there was a few useful hints I thought worth mentioning: Read more

To Tweet or Not To Tweet

Lately, I have been frequently asked by clients, friends and colleagues my opinion about twitter. Most often, the newly signed on ask themselves “what’s the point” and their first 5 or so messages convey this very sentiment. I have been maintaining a personal twitter account for more than a year and recently started up a new account specifically for this blog (as you can see in the left hand sidebar)**. To some, this social tool seems like internet overkill and to others the microblogging tool that suits their every need. Let’s take a look at the pros and cons of Twitter and analyze whether or not microblogging is something you should add to your personal OR business internet arsenal.

What is twitter?
Twitter is a social networking tool that allows users to “micro-blog” (blog with a limited number of characters). People update their “profiles” not unlike Facebook, with mini updates which is then fed to the community following that account.

Using Twitter is quite simple:

  1. You create an account
  2. You tell your friends.
  3. You update “what you’re doing” from the web or your mobile in 140 characters.

Here’s a sample day for my personal twitter feed:

  • Kathryn is impressed by this Vancouver morning (attach a picture using twitpic).
  • Kathryn is heading to this business meeting followed by a BOOSTER JUICE!!
  • Kathryn is enjoying her Macha Monsoon. <3 (attach a goofy picture of me drinking my boosterjuice – label facing out).
  • Kathryn is heading to Tuesday night movie night.

Persons who are following my account regularly would know that I am currently in Vancouver, that I have a booster juice addiction, and that I regularly attend a movie night. It definitely answers the questions “What is Kathryn doing?“; however, the natural next question is “Who cares?”.

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Miller one-second ad follow up

It turns out a lot of people didn’t see Miller’s one-second ad during the Superbowl, and it’s not because they blinked and missed it. As has been the case in previous years, Budweiser is the exclusive alcohol advertiser during the Superbowl, and Miller actually had to buy ad space from individual NBC affiliates airing the game.

So really it wasn’t really a Superbowl ad at all, it was just a commercial that ran during the Superbowl. Does that make sense? Don’t worry, it’s not important. What is important is that while the Budweiser ads have already been long forgotten (something about horses or frogs?), Miller’s ad is still being talked about, even by people who didn’t see the ad during the Superbowl. The idea of the one-second ad was more important then the ad itself. It was covered in the news, and then it was blogged about, commented on, dugg, tweeted*, and found just about anywhere you could look. So was it a success? Miller seems to think so. Oh, and so do I.

Since I’m talking about advertising during Superbowl, I’m going to use this as an excuse to bring up a non-online ad campaign that was absolutely brilliant. Read more

Near….Far….

my_cityMy recent trip to Regina in the middle of winter was an eye opening experience. Let me rephrase…it was an eye-freezing, lids can’t shut, tears falling as soon as you’re in the car experience. While I am quite aware that Sask/Manitoba winters are legend, my wimpy BC butt was sure that the threat of minus thirty weather was grossly exaggerated. I shook off their warnings, letting them know that I had lived in the country in Ontario for half of a decade. I had traveled to Edmonton the winter before during a snow storm and drove around the city in a car with limited heating. I had gone on Girl Guide trips up the mountains and had been snow camping several times. I was hardcore and I knew cold.

I stand corrected.

This past summer, when I traveled out to Regina & Saskatoon, I was impressed at how very green both cities were. I was glad that it wasn’t my first trip or I would have been convinced that Regina isn’t so different from Victoria or Calgary (if you can ignore those pesky mountains and that little ocean). Their unseasonably green and mild summer made for a very pleasant trip and I stayed out late all week walking around the city. Last year (2007), the summer was hot, dry and dusty and I received more than my fair share of head shakes from the locals when I decided to power walk about the city at high noon. Jump back another summer, and I found myself in Calgary. Again, this western-weenie took flack for my vegetarian diet and desire to recycle everything in sight. I had to head out a week prior to Stampede. I still regret it.

The ccc-cool view from my room.

While I could never call myself a local in any other city than Vancouver, I won’t embarrass myself on the streets of any major Canadian city having been fortunate enough to visit most of them (Maritimes 2010???) and having gotten the chance to get my foreigner faux-pas out of the way. But, I am very aware that each province has it’s own quirks and anytime I have been too “big-city” to set aside my pride and ask for tips before coming to town, I have found myself overdressed or hanging out in my hotel room waiting to fly out again.

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