There is a reason that Pringles are awesome…
…and its not just cause their tasty chips come in a cylindrical can.
http://awardshome.com/cannes2009/pringles/can-hands.html
Birds on a Wire
DSA Online | New Media Updates
Archive for June, 2009
Embedding disabled by request
Anyone that has watched more than 3 YouTube videos has likely come across the dreaded ‘embedding disabled’ screen when they try to view a video on a 3rd party site (a site other than YouTube). One of the great social attributes of YouTube is that anyone can repost a video to another site; whether it be a another website or a Facebook profile, YouTube videos can easily make their way around the internet. Video sharing is a great social tool – so why would anyone want to prevent it?
There are two simple reasons for this: Read more
comScore’s New Panel-Centric Hybrid Measurement
Unfortunately, I miss more than 1/2 of the comScore webinars that are available. Between Alexander, Jamie and I, we try to make as many as we can, but sometimes, I just don’t have the hour to spare. Today, when the reminder for today’s webinar to discuss future changes to the MediaMetrix methodology came up, I wiped my schedule clear. As you may know, comScore provides Canadian (and global) research on website visitors, page views, and demographic profiling. Their data also includes segment indexing, mobile and video consumption and an assortment of planning tools. To date, I have been very happy to have this tool in my back pocket for planning and site audits, but I do know some people in the industry who have been less than impressed about the discrepancies between server side reporting and the data that appears in comScore reports.
Today’s announcement & webinar addressed some of these concerns.
Read more
CTV launch in Vancouver
CTV came to our offices today to give an intimate session featuring their new shows and Fall programming schedule. While the CTV parties were starting to become known as “the” summer event for the industry out west, I can never hear anything at those presentations and I liked being able to have a face-to-face discussion with our reps. Furthermore, CTV is the only conventional TV network that really has the broadband down.
Where the dollars are really going.
This probably merits a much longer post, and I might do that later, but for now check out this graph:
UK sales of various media - click to visit source page
We’ve all heard that illegal downloading is killing the music industry, and starting to take a chunk out of television; this graph slaps that theory right in the face. We often compare TV, Radio, Newspapers, and the web as competitors for media dollars, but maybe we should be taking a closer look at video games. While executives worry about losing dollars to downloads, video games sales are devouring consumers’ disposable income.
City TV/Omni launch in Vancouver
As I walked up to the aquarium to join the rest of my team for the City TV/Omni fall launch, I was trying to guess what format today’s presentation would follow. The only station to have a big “party” type presentation (CBC’s social was a party, but not in the traditional booze and prizes affair of previous years), I wondered if Rogers had accomplished the big-Toronto centric messages they had promised last year. The front entrance and first part of the tropical marine section was cordoned off for our crew. Liquor stations were well attended (both sides of the table) and people milled about for about a 1/2 hour before we were herded into the large central room (just inside from the Beluga tanks).
You can find out more on your own about the City/Omni properties for 2009 at: http://rogerstvsales.ca
BitTorrents – I’d buy that for a dollar (but not a penny more)
I’ve been watching Breaking Bad consistently on AMC every Sunday. It’s rare that I’d actually make the effort to be home at the same time every week, but Sunday is my ‘re-coop’ night, and Breaking Bad is just that good.
But I’ve hit a snag, I went on vacation and missed 2 episodes. So now I’m faced with a decision: should I download the 2 episodes I missed, watch them and then happily continue to watch the show every Sunday night; or should I just stop watching the show for now? I certainly don’t want to pay $6.00 for the downloads, on top of the costs of my cable service. Which leaves me the option of BitTorrents.
Many TV networks are wrestling with the problem of losing TV viewership to BitTorrent downloaders. Read more
Global launch in Vancouver
This being fall-preview month, I followed up my presentation at CBC this week with a trip to Global. A smaller, more intimate session than in previous years (honestly, my preference with a hearing problem) we were shown a 30 minute video with clips from new and old shows to tease us about the new season.
For your own private session, visit the CanWest sales site.
Birds on a Wire | DSA Online
DSA Online endeavours to stay connected by publishing the DSA Online blog: Birds on a Wire. With such features as a mini comic, vlog series, regular features on trends & memes, the Bird on a Wire blog is a fun way to stay connected to the industry. Specifically seasoned with western Canadian information, the blog is intended to show that we can have fun while we navigate this tangled world of web.