Shiny Suds: The Power of Online Ad Videos
Credit for finding this gem: Alexander.
Faster posting to the blog: Kathryn. (Winner: ME!)
Birds on a Wire
DSA Online | New Media Updates
Archive for November, 2009
Interactive Zombies.
You may remember my telling you about the Innovid technology that Sympatico was sharing at the IABC Roadshow. As I was chatting with my husband this evening, he shared another example of interactive video (using a similar technology). While this link doesn’t feature bikini babes and bud, the ability to shoot down zombies in a game trailer is still pretty freaking cool. Check out the Resident Evil: The Darkside Chronicles trailer and get your end of week frustrations sorted out by accumulating headshots as the video progresses.
In case you missed it, check out this Wario YouTube video while you’re at it. This video came out months ago, but is a great example of how the idea progressed to include user interaction.
Big Q(R)
It’s not often that I learn something when I am sick. Usually, I try and recuperate as quickly as possible so I can get back on my feet again. Sometimes, that means depending on sleepy time meds, so it was while I was trying to temp my body to pass out that I noticed the QR code on the back of my NyQuil bottle.
QR codes, or Quick Response, are a multidimensional bar code which looks like a pixelated UPC and has layered data embedded that can be decoded via a program on your mobile. Usually, it’s as easy as taking a photo or scanning the code with a mobile app. Consider tallying your shopping items while you pick things up, only to have your order zapped to the cashier for quicker purchasing (or purchasing via a digital wallet). Scan a QR code in a movie poster and view the trailer on your mobile right away. For more on QR codes, read up on Wikipedia’s QR codes entry or Wired’s QR introduction from back in 2004.
Birds on a Wire | DSA Online
DSA Online endeavours to stay connected by publishing the DSA Online blog: Birds on a Wire. With such features as a mini comic, vlog series, regular features on trends & memes, the Bird on a Wire blog is a fun way to stay connected to the industry. Specifically seasoned with western Canadian information, the blog is intended to show that we can have fun while we navigate this tangled world of web.