Archive for December, 2009

Advertising is (not) Creepy?

advertising-is-not-creepy

IAB_ad

The IAB has released a great site that focuses on the issue of online privacy. As I mentioned in a previous post, the general public needs a better understanding of how online advertising works, especially since so much of the free content available online is made possible because of ads. Its great to see that Kathryn and I aren’t the only ones who think this is a issue that needs more attention.

Not only has the IAB launched this site, but they’ve also developed some great creative ads that I hope they make available for general distribution.

if the IAB allows it, I would encourage all websites to run these ads. Educating people about online advertising will improve the industry for all advertisers and providers.

Check out the Privacy Matters site at www.iab.net/privacymatters.

View the Privacy Matter ads here

2009
12/18
POSTED BY
Alexander Bunkowski
CATEGORY
Online Creative
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Quality vs Quantity?

quality-vs-quantity

Quality Site Vs. Page count.

If you have spend any amount of time surfing sites like Digg or Reddit you will know that lists, particularly Top 10s, are very popular for attracting visitors to a website. A writer at Cracked.com even referred to it as the golden formula in a list of writing techniques for Cracked writers.

I love lists too, but some websites have taken a sinister turn with this technique in order to increase their page count for site visitors. While many sites will list the 10 items on a single page or two, other nefarious sites break up each item on the list into its own page, turning a single article into ten pages. But what’s wrong with that? (Aside from the annoyance of waiting for 10 pages to load just to read through a single article).

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2009
12/16
POSTED BY
Alexander Bunkowski
CATEGORY
The Internet
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