Advertising is (not) Creepy?
The IAB has released a great site that focuses on the issue of online privacy. As I mentioned in a previous post, the general public needs a better understanding of how online advertising works, especially since so much of the free content available online is made possible because of ads. Its great to see that Kathryn and I aren’t the only ones who think this is a issue that needs more attention.
Not only has the IAB launched this site, but they’ve also developed some great creative ads that I hope they make available for general distribution.
if the IAB allows it, I would encourage all websites to run these ads. Educating people about online advertising will improve the industry for all advertisers and providers.
Check out the Privacy Matters site at www.iab.net/privacymatters.
View the Privacy Matter ads here
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