Comments on: Quality vs Quantity? http://www.dsaonline.ca/birdsonawire/abunkowski/2009/quality-vs-quantity/ DSA Online | New Media Updates Mon, 30 Aug 2010 23:35:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: kslater http://www.dsaonline.ca/birdsonawire/abunkowski/2009/quality-vs-quantity/comment-page-1/#comment-123 kslater Thu, 17 Dec 2009 03:11:40 +0000 http://www.dsaonline.ca/birdsonawire/?p=214#comment-123 While I think it's dirty tactics to have multiple pages in one story (because I don't care if every one of those pages are re-loading my ad, it's ANNOYING as a consumer), I do believe that you could do something to get around this. I would ask a publisher who has laid out their site like this to give me an impression cost break (since they are obviously inflating their page views and site traffic) and re-message across the feature. If I could have a different ad that loaded, in a story format, adjacent to the content, I would be visible on all those pages and I would drive some passive frequency with my audience. However, I would NEVER EVER try this with a voken or rich media ad. As you say above, it would be a horrible waste to have my rich media ad loading, while the reader finishes the 10 seconds of content and clicks next. While I think it’s dirty tactics to have multiple pages in one story (because I don’t care if every one of those pages are re-loading my ad, it’s ANNOYING as a consumer), I do believe that you could do something to get around this.

I would ask a publisher who has laid out their site like this to give me an impression cost break (since they are obviously inflating their page views and site traffic) and re-message across the feature. If I could have a different ad that loaded, in a story format, adjacent to the content, I would be visible on all those pages and I would drive some passive frequency with my audience.

However, I would NEVER EVER try this with a voken or rich media ad. As you say above, it would be a horrible waste to have my rich media ad loading, while the reader finishes the 10 seconds of content and clicks next.

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