DSA Online | New Media Updates

This probably merits a much longer post, and I might do that later, but for now check out this graph:

UK sales of various media - click to visit source page

We’ve all heard that illegal downloading is killing the music industry, and starting to take a chunk out of television; this graph slaps that theory right in the face.  We often compare TV, Radio, Newspapers, and the web as competitors for media dollars, but maybe we should be taking a closer look at video games. While executives worry about losing dollars to downloads, video games sales are devouring consumers’ disposable income.

I used to delete my cookies all the time. I didn’t want anyone collecting data about me; my privacy was vitally important. I never really gave any thought to what a business might do with collected information, but I assumed it must be something sinister, perhaps replacing me with a clone, or even worse… Read more

It turns out a lot of people didn’t see Miller’s one-second ad during the Superbowl, and it’s not because they blinked and missed it. As has been the case in previous years, Budweiser is the exclusive alcohol advertiser during the Superbowl, and Miller actually had to buy ad space from individual NBC affiliates airing the game.

So really it wasn’t really a Superbowl ad at all, it was just a commercial that ran during the Superbowl. Does that make sense? Don’t worry, it’s not important. What is important is that while the Budweiser ads have already been long forgotten (something about horses or frogs?), Miller’s ad is still being talked about, even by people who didn’t see the ad during the Superbowl. The idea of the one-second ad was more important then the ad itself. It was covered in the news, and then it was blogged about, commented on, dugg, tweeted*, and found just about anywhere you could look. So was it a success? Miller seems to think so. Oh, and so do I.

Since I’m talking about advertising during Superbowl, I’m going to use this as an excuse to bring up a non-online ad campaign that was absolutely brilliant. Read more

Last night I saw an ad on television promoting TV as a good advertising medium. This commercial could have taken many routes to demonstrate why to choose TV: wide reach, audience engagement, impact of visuals+sounds etc. However, it decided to go another way entirely – it showed, among other things, a dog pissing on a newspaper.

Wait, what?

Yup… A DOG PISSING ON A NEWSPAPER. Read more