Archive for the ‘ Online Creative ’ Category

Advertising is (not) Creepy?

The IAB has released a great site that focuses on the issue of online privacy. As I mentioned in a previous post, the general public needs a better understanding of how online advertising works, especially since so much of the free content available online is made possible because of ads. Its great to see that [ READ MORE ]

Interactive Zombies.

You may remember my telling you about the Innovid technology that Sympatico was sharing at the IABC Roadshow. As I was chatting with my husband this evening, he shared another example of interactive video (using a similar technology). While this link doesn’t feature bikini babes and bud, the ability to shoot down zombies in a [ READ MORE ]

Getting local, getting informed: 2009 IAB Canada Mixx Roadshow

Today, Alexander and I attended the IAB Canada Roadshow. You may remember from previous posts my dissatisfaction after having attended the past few roadshows. I’m a big fan of the IAB in Canada and rather than sitting in my office chair grumbling like an old man, I decided to contact them prior to this year’s [ READ MORE ]

There is a reason that Pringles are awesome…

…and its not just cause their tasty chips come in a cylindrical can. http://awardshome.com/cannes2009/pringles/can-hands.html [ READ MORE ]

Miller one-second ad follow up

It turns out a lot of people didn’t see Miller’s one-second ad during the Superbowl, and it’s not because they blinked and missed it. As has been the case in previous years, Budweiser is the exclusive alcohol advertiser during the Superbowl, and Miller actually had to buy ad space from individual NBC affiliates airing the [ READ MORE ]

Near….Far….

My recent trip to Regina in the middle of winter was an eye opening experience. Let me rephrase…it was an eye-freezing, lids can’t shut, tears falling as soon as you’re in the car experience. While I am quite aware that Sask/Manitoba winters are legend, my wimpy BC butt was sure that the threat of minus [ READ MORE ]

Miller One-Second Ad

MillerCoors announced on Tuesday that it will be airing a one second advertisement during this year’s Super-Bowl. They have stated that “…it wouldn’t make sense for this brand to pay $3 million for a 30-second ad” Really? Why would anyone want to do something crazy like that? What is the point of a one-second commercial? What can [ READ MORE ]