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	<title>Birds on a Wire &#187; Online Creative</title>
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	<link>http://www.dsaonline.ca/birdsonawire</link>
	<description>DSA Online &#124; New Media Updates</description>
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		<title>From around the web</title>
		<link>http://www.dsaonline.ca/birdsonawire/abunkowski/2010/from-around-the-web/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/abunkowski/2010/from-around-the-web/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 16:41:13 +0000</pubDate>
		<dc:creator>Alexander Bunkowski</dc:creator>
				<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[bestbuy]]></category>
		<category><![CDATA[groupon]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=417</guid>
		<description><![CDATA[Web Trends: If your online habits are anything like mine, you probably see a lot of Best Buy ads. Next to West Jet, they are the ads that I seem to be served the most.  (This is why I never clear my cookies &#8211; they ensure I see more ads relevant to my interests) A [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Useful advertising.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2010/useful-advertising/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2010/useful-advertising/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:16:19 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertorial]]></category>
		<category><![CDATA[running room]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=304</guid>
		<description><![CDATA[Let&#8217;s talk a moment about advertorial. Usually one turns to advertorial when they have a story to tell. This story, while important to the advertiser, usually is &#8220;very corporate&#8221; and sometimes original but not unique. All of these things can make a good idea flat by the time it makes it to the consumer. I&#8217;m [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising is (not) Creepy?</title>
		<link>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/advertising-is-not-creepy/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/advertising-is-not-creepy/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 20:01:04 +0000</pubDate>
		<dc:creator>Alexander Bunkowski</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[making the web a better place]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=226</guid>
		<description><![CDATA[The IAB has released a great site that focuses on the issue of online privacy. As I mentioned in a previous post, the general public needs a better understanding of how online advertising works, especially since so much of the free content available online is made possible because of ads. Its great to see that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shiny Suds: The Power of Online Ad Videos</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/shiny-suds-the-power-of-online-ad-videos/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/shiny-suds-the-power-of-online-ad-videos/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 18:51:50 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=219</guid>
		<description><![CDATA[Credit for finding this gem: Alexander. Faster posting to the blog: Kathryn. (Winner: ME!) Sometimes I get invited into creative meetings and am asked &#8220;what&#8217;s the formual for online creative?&#8221;. There really isn&#8217;t one. It truely is hit and miss. Something that is funny to your boardroom sample size of 10-14, does not mean it [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Interactive Zombies.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/interactive-zombies/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/interactive-zombies/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 04:36:01 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Online Creative]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=216</guid>
		<description><![CDATA[You may remember my telling you about the Innovid technology that Sympatico was sharing at the IABC Roadshow. As I was chatting with my husband this evening, he shared another example of interactive video (using a similar technology). While this link doesn&#8217;t feature bikini babes and bud, the ability to shoot down zombies in a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting local, getting informed: 2009 IAB Canada Mixx Roadshow</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/getting-local-getting-informed-2009-iab-canada-mixx-roadshow/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/getting-local-getting-informed-2009-iab-canada-mixx-roadshow/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 00:57:09 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Online Creative]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=185</guid>
		<description><![CDATA[Today, Alexander and I attended the IAB Canada Roadshow. You may remember from previous posts my dissatisfaction after having attended the past few roadshows. I’m a big fan of the IAB in Canada and rather than sitting in my office chair grumbling like an old man, I decided to contact them prior to this year&#8217;s [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>There is a reason that Pringles are awesome&#8230;</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/there-is-a-reason-that-pringles-are-awesome/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/there-is-a-reason-that-pringles-are-awesome/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 18:09:43 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Online Creative]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=151</guid>
		<description><![CDATA[&#8230;and its not just cause their tasty chips come in a cylindrical can. http://awardshome.com/cannes2009/pringles/can-hands.html]]></description>
		<wfw:commentRss>http://www.dsaonline.ca/birdsonawire/kslater/2009/there-is-a-reason-that-pringles-are-awesome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Miller one-second ad follow up</title>
		<link>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/miller-one-second-ad-follow-up/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/miller-one-second-ad-follow-up/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 00:02:56 +0000</pubDate>
		<dc:creator>Alexander Bunkowski</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[Miller]]></category>
		<category><![CDATA[One second ad]]></category>
		<category><![CDATA[pepsgruber]]></category>
		<category><![CDATA[transporter 2]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=17</guid>
		<description><![CDATA[It turns out a lot of people didn’t see Miller’s one-second ad during the Superbowl, and it’s not because they blinked and missed it. As has been the case in previous years, Budweiser is the exclusive alcohol advertiser during the Superbowl, and Miller actually had to buy ad space from individual NBC affiliates airing the [...]]]></description>
		<wfw:commentRss>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/miller-one-second-ad-follow-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Near&#8230;.Far&#8230;.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/nearfar/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/nearfar/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 21:23:42 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Art is Fun]]></category>
		<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[regina]]></category>
		<category><![CDATA[regional buying]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=14</guid>
		<description><![CDATA[My recent trip to Regina in the middle of winter was an eye opening experience. Let me rephrase&#8230;it was an eye-freezing, lids can&#8217;t shut, tears falling as soon as you&#8217;re in the car experience. While I am quite aware that Sask/Manitoba winters are legend, my wimpy BC butt was sure that the threat of minus [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Miller One-Second Ad</title>
		<link>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/miller-one-second-ad/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/miller-one-second-ad/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 23:45:31 +0000</pubDate>
		<dc:creator>Alexander Bunkowski</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[Miller High Life]]></category>
		<category><![CDATA[One second ad]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=11</guid>
		<description><![CDATA[MillerCoors announced on Tuesday that it will be airing a one second advertisement during this year’s Super-Bowl. They have stated that “…it wouldn’t make sense for this brand to pay $3 million for a 30-second ad” Really? Why would anyone want to do something crazy like that? What is the point of a one-second commercial? [...]]]></description>
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		<slash:comments>0</slash:comments>
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