Archive for the ‘ Industry Events ’ Category
This being fall-preview month, I followed up my presentation at CBC this week with a trip to Global. A smaller, more intimate session than in previous years (honestly, my preference with a hearing problem) we were shown a 30 minute video with clips from new and old shows to tease us about the new season.
For your own private session, visit the CanWest sales site.
I’ve just returned from the CBC launch. I was very glad to be invited this year and was looking forward to what CBC had to present for the 2009 year. With more and more media suppliers suffering from the lagging economy, I was surprised to see CBC host their launch party at an external location, but I am glad that I had the chance to check out the Goldfish Pacific Kitchen without needing to fight the supper crowd lines.
I have been in the process of writing my textbook for the upcoming University of Calgary “Media Buying And Planning: Tips, Tools And Trends” class being taught by David Stanger. He asked that I provide the chapters for the online component and then come in and guest lecture. I am excited at the chance to head back to Calgary to teach and I hope that the final product is something useful. My only issue writing text books about online is that much of the information (that doesn’t deal with historical data) will be obsolete within a year. I feel like a razor company. Here, buy this very useful razor handle – and then come back next year for a new blade.
Canadian Interactive Futures Roundtable
IAB Canada visionaries give their perspectives on industry development in 2009 and beyond
To preface the talk, Paula showed the audience the 3.0 edition of the “Did you Know” series. If you haven’t been watching these until now, all 3 versions are available on youtube.
I took some audio of this event, but most of it picked up too much ambient noise. Next year, I will not be a chicken and I will go right up to the stage. The pieces that I did get are available here for your listening pleasure:
Last week was the IAB’s spring Mixx conference in Toronto. Lynn Hoffman, Derek Leverington, and Roslyn Kozak joined me from Regina to add Western credentials to the show. Following several years of cookie-cutter Ontario/national centric road show presentations from the IAB, I was unsure of what to expect from this talk. I had been very vocal about my discontent with presentations that had been brought to Vancouver in the past and figured if I was going to continue to have a leg to stand on that I should attend the larger functions that require paid-entry. The local road show presentations are free, and I usually suggest people who are new or getting into online attend the show when it arrives in their town.
The event was held in the Carlu Theatre in downtown Toronto. Early morning (really early for me…), we headed over to the theatre and prepped ourselves for a day of live-tweeting and blogging. If you were following my twitter account, you may have followed my notes and comments about the presentation throughout the day. New to twitter?: simply click on the follow me icon in the left hand sidebar and you’ll see my historical posts. #mixx was used for the event, so if you’re interested, you can sort the hashtagged tweets from the day (March 5th); however, be aware the #mixx is usually used for a tech news site and will contain tweets that are not relevant to the conference. It was pretty funny to see our table set-up to live-tweet, since I am constantly looking to the audience when I present. I wouldn’t know what to do with a room full of twitterers paying more attention to their tiny keypads than my circus performance on the stage.
On Monday, I headed to Burnaby to give a talk to Les Dames d’Escoffier about social marketing. A client and friend of mine, Angie Quaale, invited me to speak
and told me that I would be served an excellent (vegetarian) meal at the Pear Tree Restaurant. Since I already had a workshop published from a few weeks ago, I was happy to exchange some tidbits for some tidbits. Even better was the Booster Juice gift certificate as a thank you!! I have been hopped up on Macha Monsoons ever since.
The talk was called “Top 10 social tools that small/medium businesses should have on their radar”.
1. Facebook
2. Flickr
3. YouTube
4. Twitter
5. WordPress/Blogger/LiveJournal
6. Digg/Technorati/Boingboing/Fark (social aggregators)
7. Meetup/LinkedIn (other social communities)
8. RSS feeds
9. Tumblr & browsers that integrate social tools into one place.
10. Skype/Instant Messengers
Since I wanted the talk to be very casual and conducive to conversation, I avoided slides and powerpoint presentations and instead hand-drew each of the “top 10″‘s logos. Any excuse to pull out the felt pens is a good one. I talked about what each tool was, what it was for and how small/medium businesses could integrate them into their marketing plans.
I was often asked the following questions: “Are my peers really using this tool?” and “Who has time to manage all of this?”