comScore’s New Panel-Centric Hybrid Measurement
Unfortunately, I miss more than 1/2 of the comScore webinars that are available. Between Alexander, Jamie and I, we try to make as many as we can, but sometimes, I just don’t have the hour to spare. Today, when the reminder for today’s webinar to discuss future changes to the MediaMetrix methodology came up, I wiped my schedule clear. As you may know, comScore provides Canadian (and global) research on website visitors, page views, and demographic profiling. Their data also includes segment indexing, mobile and video consumption and an assortment of planning tools. To date, I have been very happy to have this tool in my back pocket for planning and site audits, but I do know some people in the industry who have been less than impressed about the discrepancies between server side reporting and the data that appears in comScore reports.
Today’s announcement & webinar addressed some of these concerns.
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