DSA Online | New Media Updates

What do you think the top ranked television program has been in the last 12 months the Vancouver market? Survivor? Super Bowl? Surprisingly (or not so surprisingly) it was the Opening Ceremonies to the Olympics on CTV. Both ratings and audience numbers are 50% higher than the program coming in second (which is the Super Bowl).

While this blog is not really about tv, I don’t have the final numbers on how many people were tuned in on CTVOlympics.ca to see the beginning of the Opening Ceremonies, but given the tv audience, combined with the Social site following, I’m going to guess that it was among their highest traffic days for sure.   CTV.ca saw a jump of 27% and while we won’t have access to the CTVOlympics.ca stats until after the olympics, I’ll post up once I have them.  I guess I should ad that the online feed went down before the flame was lit, but the potential for a huge audience was definitely there. The Twitter and Facebook followers for the CTV Olympic groups are both over 17,000 and growing daily.

Political opinions aside, I’m sure proud to be Canadian!

Quality Site Vs. Page count.

If you have spend any amount of time surfing sites like Digg or Reddit you will know that lists, particularly Top 10s, are very popular for attracting visitors to a website. A writer at Cracked.com even referred to it as the golden formula in a list of writing techniques for Cracked writers.

I love lists too, but some websites have taken a sinister turn with this technique in order to increase their page count for site visitors. While many sites will list the 10 items on a single page or two, other nefarious sites break up each item on the list into its own page, turning a single article into ten pages. But what’s wrong with that? (Aside from the annoyance of waiting for 10 pages to load just to read through a single article).

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How the internet can help and hurt marketing decisions.

I remember where I was when I got “the article”. “How Teenagers Consume Media” hit my desk when a friend in the ad community sent it my attention for my opinion. My first reaction? Oh, we’re in for a headache. It was my foolish hope that the community (both publishers and agencies) would help smooth over this faulty, improperly (in this case, meaning not) cited and biased report; however, within days I was watching the local media pick up the story and perpetuate the problem. Why is it that the local industry, that has access to and demands relevant research reporting would fly into such a tizzy over an international report (UK) written by a young bank intern with no credible experience, a limited sample size and a biased methodology?
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I am pretty impressed with this Terms & Conditions page. I got the link from reddit.com (Wired’s version of Digg) and the board lit up with positive feedback. Don’t confuse your site users – inform them.

http://aviary.com/terms

*FTW: for the win. Do not use in spoken conversation.