Get down with memes.
Just in case you missed anything over the last few years.
Birds on a Wire
DSA Online | New Media Updates
Archive for the ‘ Memes & Trends ’ Category
A tale of two virals.
When faced with a new media initiative, I always need to sit down at least once with a client and determine their viral threshold. The viral threshold is my litmus test of whether or not a client can successfully participate and ride a wave of consumer/user driven popularity whether it goes bad or not.
I would argue that most clients are not ready for viral.
There is a reason that Pringles are awesome…
…and its not just cause their tasty chips come in a cylindrical can.
http://awardshome.com/cannes2009/pringles/can-hands.html
BitTorrents – I’d buy that for a dollar (but not a penny more)
I’ve been watching Breaking Bad consistently on AMC every Sunday. It’s rare that I’d actually make the effort to be home at the same time every week, but Sunday is my ‘re-coop’ night, and Breaking Bad is just that good.
But I’ve hit a snag, I went on vacation and missed 2 episodes. So now I’m faced with a decision: should I download the 2 episodes I missed, watch them and then happily continue to watch the show every Sunday night; or should I just stop watching the show for now? I certainly don’t want to pay $6.00 for the downloads, on top of the costs of my cable service. Which leaves me the option of BitTorrents.
Many TV networks are wrestling with the problem of losing TV viewership to BitTorrent downloaders. Read more
Monkeys on Typewriters.
I have been in the process of writing my textbook for the upcoming University of Calgary “Media Buying And Planning: Tips, Tools And Trends” class being taught by David Stanger. He asked that I provide the chapters for the online component and then come in and guest lecture. I am excited at the chance to head back to Calgary to teach and I hope that the final product is something useful. My only issue writing text books about online is that much of the information (that doesn’t deal with historical data) will be obsolete within a year. I feel like a razor company. Here, buy this very useful razor handle – and then come back next year for a new blade.
A Tasty Look at Social Media
On Monday, I headed to Burnaby to give a talk to Les Dames d’Escoffier about social marketing. A client and friend of mine, Angie Quaale, invited me to speak
and told me that I would be served an excellent (vegetarian) meal at the Pear Tree Restaurant. Since I already had a workshop published from a few weeks ago, I was happy to exchange some tidbits for some tidbits. Even better was the Booster Juice gift certificate as a thank you!! I have been hopped up on Macha Monsoons ever since.
The talk was called “Top 10 social tools that small/medium businesses should have on their radar”.
1. Facebook
2. Flickr
3. YouTube
4. Twitter
5. WordPress/Blogger/LiveJournal
6. Digg/Technorati/Boingboing/Fark (social aggregators)
7. Meetup/LinkedIn (other social communities)
8. RSS feeds
9. Tumblr & browsers that integrate social tools into one place.
10. Skype/Instant Messengers
Since I wanted the talk to be very casual and conducive to conversation, I avoided slides and powerpoint presentations and instead hand-drew each of the “top 10″‘s logos. Any excuse to pull out the felt pens is a good one. I talked about what each tool was, what it was for and how small/medium businesses could integrate them into their marketing plans.
I was often asked the following questions: “Are my peers really using this tool?” and “Who has time to manage all of this?”
Twitter – secret club for cool kids?
Kathryn’s article on Twitter highlights why it could be a great tool for your business to be using. But if you’re like me, you still have no idea HOW to use it.
I’ve signed-up for it and I can write my little posts, but is anybody reading it? Am I really utilizing Twitter? I did a quick search and found an article offer 10 twitter tips. http://www.pcmag.com/article2/0,2817,2341109,00.asp
Like most ’10′ lists, there’s a fair bit of filler, but there was a few useful hints I thought worth mentioning: Read more
Birds on a Wire | DSA Online
DSA Online endeavours to stay connected by publishing the DSA Online blog: Birds on a Wire. With such features as a mini comic, vlog series, regular features on trends & memes, the Bird on a Wire blog is a fun way to stay connected to the industry. Specifically seasoned with western Canadian information, the blog is intended to show that we can have fun while we navigate this tangled world of web.