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	<title>Birds on a Wire &#187; Video</title>
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	<link>http://www.dsaonline.ca/birdsonawire</link>
	<description>DSA Online &#124; New Media Updates</description>
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		<title>These are a few of my favourite apps.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2010/these-are-a-few-of-my-favourite-apps/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2010/these-are-a-few-of-my-favourite-apps/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 22:00:10 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[delvinia interactive]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile in Canada]]></category>
		<category><![CDATA[ukulele]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=539</guid>
		<description><![CDATA[I have been very fortunate in the past few years with my phone choices (besides some mobile carrier headaches) and have been able to take part in the growing app revolution. The estimation that 2010 would be the year that mobile would become the primary browsing source for most North Americans was not so far [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Big Kahuna!</title>
		<link>http://www.dsaonline.ca/birdsonawire/sschafer/2010/the-big-kahuna/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/sschafer/2010/the-big-kahuna/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:58:42 +0000</pubDate>
		<dc:creator>Shannon Schafer</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[2010olympics]]></category>
		<category><![CDATA[ctv]]></category>
		<category><![CDATA[vancouver]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/sschafer/2010/the-big-kahuna/</guid>
		<description><![CDATA[What do you think the top ranked television program has been in the last 12 months the Vancouver market? Survivor? Super Bowl? Surprisingly (or not so surprisingly) it was the Opening Ceremonies to the Olympics on CTV. Both ratings and audience numbers are 50% higher than the program coming in second (which is the Super [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Useful advertising.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2010/useful-advertising/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2010/useful-advertising/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:16:19 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertorial]]></category>
		<category><![CDATA[running room]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=304</guid>
		<description><![CDATA[Let&#8217;s talk a moment about advertorial. Usually one turns to advertorial when they have a story to tell. This story, while important to the advertiser, usually is &#8220;very corporate&#8221; and sometimes original but not unique. All of these things can make a good idea flat by the time it makes it to the consumer. I&#8217;m [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Shiny Suds: The Power of Online Ad Videos</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/shiny-suds-the-power-of-online-ad-videos/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/shiny-suds-the-power-of-online-ad-videos/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 18:51:50 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Online Creative]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=219</guid>
		<description><![CDATA[Credit for finding this gem: Alexander. Faster posting to the blog: Kathryn. (Winner: ME!) Sometimes I get invited into creative meetings and am asked &#8220;what&#8217;s the formual for online creative?&#8221;. There really isn&#8217;t one. It truely is hit and miss. Something that is funny to your boardroom sample size of 10-14, does not mean it [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Big Q(R)</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/big-qr/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/big-qr/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 19:17:13 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=207</guid>
		<description><![CDATA[It&#8217;s not often that I learn something when I am sick. Usually, I try and recuperate as quickly as possible so I can get back on my feet again. Sometimes, that means depending on sleepy time meds, so it was while I was trying to temp my body to pass out that I noticed the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Get down with memes.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/get-down-with-memes/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/get-down-with-memes/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 22:57:46 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=173</guid>
		<description><![CDATA[Just in case you missed anything over the last few years.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Playing without Dollhouse.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/playing-without-dollhouse/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/playing-without-dollhouse/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:28:41 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=167</guid>
		<description><![CDATA[EDIT (Nov 1): Global has since relaunched their channel online and I now can watch Dollhouse (and Bones). http://www.globaltv.com/ I wanted to make sure that I gave props to them for updating and getting the new shows up. Also, they have (since last year) started to edit the volume so that ads are the same [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did you know 4.0</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/did-you-know-40/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/did-you-know-40/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:04:43 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=159</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A tale of two virals.</title>
		<link>http://www.dsaonline.ca/birdsonawire/kslater/2009/a-tale-of-two-virals/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/kslater/2009/a-tale-of-two-virals/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:11:33 +0000</pubDate>
		<dc:creator>Kathryn Slater</dc:creator>
				<category><![CDATA[Memes & Trends]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=153</guid>
		<description><![CDATA[When faced with a new media initiative, I always need to sit down at least once with a client and determine their viral threshold. The viral threshold is my litmus test of whether or not a client can successfully participate and ride a wave of consumer/user driven popularity whether it goes bad or not. I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embedding disabled by request</title>
		<link>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/embedding-disabled-by-request/</link>
		<comments>http://www.dsaonline.ca/birdsonawire/abunkowski/2009/embedding-disabled-by-request/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:44:45 +0000</pubDate>
		<dc:creator>Alexander Bunkowski</dc:creator>
				<category><![CDATA[Standards]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dsaonline.ca/birdsonawire/?p=141</guid>
		<description><![CDATA[Anyone that has watched more than 3 YouTube videos has likely come across the dreaded &#8216;embedding disabled&#8217; screen when they try to view a video on a 3rd party site (a site other than YouTube). One of the great social attributes of YouTube is that anyone can repost a video to another site; whether it [...]]]></description>
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		<slash:comments>2</slash:comments>
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