Archive for the ‘ Video ’ Category
When faced with a new media initiative, I always need to sit down at least once with a client and determine their viral threshold. The viral threshold is my litmus test of whether or not a client can successfully participate and ride a wave of consumer/user driven popularity whether it goes bad or not.
I would argue that most clients are not ready for viral.
Anyone that has watched more than 3 YouTube videos has likely come across the dreaded ‘embedding disabled’ screen when they try to view a video on a 3rd party site (a site other than YouTube). One of the great social attributes of YouTube is that anyone can repost a video to another site; whether it be a another website or a Facebook profile, YouTube videos can easily make their way around the internet. Video sharing is a great social tool – so why would anyone want to prevent it?
There are two simple reasons for this: Read more
CTV came to our offices today to give an intimate session featuring their new shows and Fall programming schedule. While the CTV parties were starting to become known as “the” summer event for the industry out west, I can never hear anything at those presentations and I liked being able to have a face-to-face discussion with our reps. Furthermore, CTV is the only conventional TV network that really has the broadband down.
As I walked up to the aquarium to join the rest of my team for the City TV/Omni fall launch, I was trying to guess what format today’s presentation would follow. The only station to have a big “party” type presentation (CBC’s social was a party, but not in the traditional booze and prizes affair of previous years), I wondered if Rogers had accomplished the big-Toronto centric messages they had promised last year. The front entrance and first part of the tropical marine section was cordoned off for our crew. Liquor stations were well attended (both sides of the table) and people milled about for about a 1/2 hour before we were herded into the large central room (just inside from the Beluga tanks).
You can find out more on your own about the City/Omni properties for 2009 at: http://rogerstvsales.ca
I’ve been watching Breaking Bad consistently on AMC every Sunday. It’s rare that I’d actually make the effort to be home at the same time every week, but Sunday is my ‘re-coop’ night, and Breaking Bad is just that good.
But I’ve hit a snag, I went on vacation and missed 2 episodes. So now I’m faced with a decision: should I download the 2 episodes I missed, watch them and then happily continue to watch the show every Sunday night; or should I just stop watching the show for now? I certainly don’t want to pay $6.00 for the downloads, on top of the costs of my cable service. Which leaves me the option of BitTorrents.
Many TV networks are wrestling with the problem of losing TV viewership to BitTorrent downloaders. Read more
This being fall-preview month, I followed up my presentation at CBC this week with a trip to Global. A smaller, more intimate session than in previous years (honestly, my preference with a hearing problem) we were shown a 30 minute video with clips from new and old shows to tease us about the new season.
For your own private session, visit the CanWest sales site.
I’ve just returned from the CBC launch. I was very glad to be invited this year and was looking forward to what CBC had to present for the 2009 year. With more and more media suppliers suffering from the lagging economy, I was surprised to see CBC host their launch party at an external location, but I am glad that I had the chance to check out the Goldfish Pacific Kitchen without needing to fight the supper crowd lines.
Canadian Interactive Futures Roundtable
IAB Canada visionaries give their perspectives on industry development in 2009 and beyond
To preface the talk, Paula showed the audience the 3.0 edition of the “Did you Know” series. If you haven’t been watching these until now, all 3 versions are available on youtube.
I took some audio of this event, but most of it picked up too much ambient noise. Next year, I will not be a chicken and I will go right up to the stage. The pieces that I did get are available here for your listening pleasure: