Thanks for the mobile stats. I feel like I have done myself a bit of a disservice discounting mobile and am scrambling to catch up. I really appreciate your links (and your connecting me to Vortex – they have been super!!).

-kathryn.

Glad to know you felt we did a good job this year. Phew! We’ll work hard to keep impressing you.

You’re correct in saying Mobile has not realy caught on for ticketing yet, as I travel quite a lot for IAB Canada Courses and such, and have only seen a handful of people checking in by Air Canada this way, and only in the past month.

Re: the Mobile scanner being ready to take tickets , it actually wasn’t forgotten, rather, we discovered a glitch in the system that had some people receiving codes and others not, so we simply made badges for everyone, and left the scanner in the bag…

That said, I’m glad you’re thinking about Mobile as a strategy and tactic, as I think it’s going to take off soon. I just read a great article today: http://www.adotas.com/2009/10/mobile-customers-to-brands-text-us/ saying

“According to a new survey by HipCricket, a healthy proportion of respondents (37%) said they’d be interested in joining a mobile customer brand loyalty plan, but 83% haven’t had their favorite brands reach out and touch them. They may even be questioning their emotions thanks to this failure communicate.

Forty-one percent of those surveyed said they’d gone to retailers’ websites and nearly 30% of that segment went looking for coupons and promotions. So why won’t the brands reach out? Should they play hard to get instead?

In addition, 34% of respondents received a marketing offer via a text message in the past year, compared to 28% in 2008. The campaigns appear to be stronger as 47% had brand recall from the offer, nearly all of them remembered the specific discount or deal.”