Interactive Zombies.
You may remember my telling you about the Innovid technology that Sympatico was sharing at the IABC Roadshow. As I was chatting with my husband this evening, he shared another example of interactive video (using a similar technology). While this link doesn’t feature bikini babes and bud, the ability to shoot down zombies in a game trailer is still pretty freaking cool. Check out the Resident Evil: The Darkside Chronicles trailer and get your end of week frustrations sorted out by accumulating headshots as the video progresses.
In case you missed it, check out this Wario YouTube video while you’re at it. This video came out months ago, but is a great example of how the idea progressed to include user interaction.
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