DSA Online | New Media Updates

I have been in the process of writing my textbook for the upcoming University of Calgary “Media Buying And Planning: Tips, Tools And Trends” class being taught by David Stanger. He asked that I provide the chapters for the online component and then come in and guest lecture. I am excited at the chance to head back to Calgary to teach and I hope that the final product is something useful. My only issue writing text books about online is that much of the information (that doesn’t deal with historical data) will be obsolete within a year. I feel like a razor company. Here, buy this very useful razor handle – and then come back next year for a new blade.

While I am in the process of writing this, I put some words into Wordie for a graphical representation of the word “Internet” by using the Wikipedia entry. I thought I would share this while I am elbow deep in deadlines.