DSA Online | New Media Updates

EDIT (Nov 1): Global has since relaunched their channel online and I now can watch Dollhouse (and Bones). http://www.globaltv.com/ I wanted to make sure that I gave props to them for updating and getting the new shows up. Also, they have (since last year) started to edit the volume so that ads are the same volume as the shows, which is an appreciated fix. However, the ad annoyance factor has increased from last year. Now you watch an ad at the start and at the end which queues up between other shows. This means even if you don’t finish the first video, you still have to watch 2 30s (average) ads back to back before the next clip (even if the next clip is a 30s behind the scenes video).  I’m also still a little peeved that they stated that full seasons would remain online for missed episode viewing, and that is not the case. Still, having them up at all is a vast improvement.

I’m sitting at my laptop tonight, wanting to watch the season premier of Dollhouse and Global hasn’t put it up online. I’m frustrated to pieces as I watch people twitter & Facebook in the US about how great it was. Some of you may recall my post earlier this summer at the Global launch. Not only did they say that season one was then available, but they said that they were going to continue the product online based on it’s US success.  Tonight, when I left the Global TV site to search for a link to the program (maybe it was broken on the Globaltv site), I found an article from the Gazette (CanWest digital newspaper) stating that Dollhouse would NOT be available online this season. Further searching found no other local source to my coveted program.

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How the internet can help and hurt marketing decisions.

I remember where I was when I got “the article”. “How Teenagers Consume Media” hit my desk when a friend in the ad community sent it my attention for my opinion. My first reaction? Oh, we’re in for a headache. It was my foolish hope that the community (both publishers and agencies) would help smooth over this faulty, improperly (in this case, meaning not) cited and biased report; however, within days I was watching the local media pick up the story and perpetuate the problem. Why is it that the local industry, that has access to and demands relevant research reporting would fly into such a tizzy over an international report (UK) written by a young bank intern with no credible experience, a limited sample size and a biased methodology?
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…and its not just cause their tasty chips come in a cylindrical can.
http://awardshome.com/cannes2009/pringles/can-hands.html

Unfortunately, I miss more than 1/2 of the comScore webinars that are available. Between Alexander, Jamie and I, we try to make as many as we can, but sometimes, I just don’t have the hour to spare. Today, when the reminder for today’s webinar to discuss future changes to the MediaMetrix methodology came up, I wiped my schedule clear. As you may know, comScore provides Canadian (and global) research on website visitors, page views, and demographic profiling. Their data also includes segment indexing, mobile and video consumption and an assortment of planning tools. To date, I have been very happy to have this tool in my back pocket for planning and site audits, but I do know some people in the industry who have been less than impressed about the discrepancies between server side reporting and the data that appears in comScore reports.

Today’s announcement & webinar addressed some of these concerns.
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